01
Help the right people find you.
Search results. Google Maps. Reviews. Useful content. Taken together, they make it easier for people already looking for what you do to find you.
Home
Why lose clients you’ve never met?
When potential clients search, do they choose your competitor without ever discovering you?
We find out why—and make the changes that help the right clients find and choose you.
Watch our sample Discovery Video to see how we do it.See how we do it. Watch our sample video.
Then request your very own free video about your business. You’ll find out where you stand – and what could be holding you back.
No obligation. No strings. No calls. No texts. Free. Really.
What We Do
We find what’s standing
between your business
and its next customer.
Then we fix what’s getting in the way.
It’s rarely one thing. More often, it’s a
collection of small, overlooked details—and
addressing them can make a big difference.
A clearer picture
Being online is not the same as being found.
And being found is not the same as being chosen.
Being online is not the same as being found.And being found is not the same as being chosen.
Look Closely Marketing studies the path between those two moments.
We look at how your business appears when potential clients
are searching, what they see when they arrive, and the signals
that make them trust you enough to choose you.
Then we fix what’s holding you back—and give the right clients
more reasons to choose you.
Look Closely Marketing studies the path between those two moments.
We look at how your business appears when potential clients are searching, what they see when they arrive, and the signals that make them trust you enough to choose you.
Then we fix what’s holding you back—and give the right clients more reasons to choose you.
02
Give them a reason to choose you.
Your site, reputation, and message should answer the quiet questions a prospective customer asks before making contact.
03
Build a system that holds up.
Your website should make it easy for someone who’s interested to take the next step: call, get in touch, visit, or book an appointment.
© 2026 Look Closely Marketing LLC. All rights reserved. Terms of Use · Privacy Policy · Sitemap.
Services
Everything you need to be found.
Under one roof.
Everything a business needs to be found, understood, and chosen works better when it works together.
Here, search, content, creative, media, and measurement all
move in the same
direction—from
the same
authors.
The Practical Work
No pre-set package. No generic proposal.
We look closely at your business, show you what is standing in the way,
and tell you how we would put you in the strongest position to be found
and chosen.
First,
Help the right
people find you.
01
Local visibility
Google Maps, Apple Maps, Yelp, reviews, and business listings that help the right clients find and understand your business.
Business listings
We keep your contact details, hours, and services accurate and consistent across the places clients look for you.
02
Search, Content & GEO
Data-led SEO, useful content, and a clear examination of how your business is understood and cited in emerging answer engines.
Copywriting & content
Website copy, advertising, emails, and video and radio scripts—written to make your message clear, persuasive, and recognizably yours.
GEO, or Generative Engine Optimization, helps prepare a business to be accurately understood in AI-powered search and answer tools.
As AI platforms such as ChatGPT and Claude introduce advertising opportunities, we will evaluate them carefully—and only recommend them to you when they are relevant, measurable, and genuinely useful to your business.
03
Paid search &
measurement
Advertising only where the evidence and economics support it—paired with clear measurement of what is and is not working.
Then,
Give them a
reason to
choose you.
04
Website design &
customer path
Clearer pages, useful proof, and simpler paths that make it easier for an interested person to take the next step.
05
Social media &
visual storytelling
Your own public presence, content, and proof—made more consistent, useful, and recognizably yours.
06
Video, film, TV &
radio commercials
Visual and audio storytelling that brings a business’s proof, offer, and character to life—so the right people can see, hear, and remember what makes it worth choosing.
Finally,
Build a system
that holds up.
07
Email marketing & retention
The work that keeps an existing customer relationship useful, timely, and worth returning to.
Branded email & domain trust
Email addresses that match your website, consistent sender names and signatures, and the checks that help mail systems recognize legitimate messages from your business.
© 2026 Look Closely Marketing LLC. All rights reserved. Terms of Use · Privacy Policy · Sitemap.
How We Work
No pre-set package.
No generic proposal.
Before we recommend a thing, we look
at your business the way a prospective
customer does: where you appear,
who appears ahead of you, what they
see, and what might keep them from
choosing you.
Then we recommend a plan. Once you
approve it, we carry out the work,
measure the results, and refine as we go.
First comes a closer look
You should be able to see the big picture.
Before you pay to change it.
That’s why we begin with evidence, not a sales pitch. We trace the
path from a customer’s search to their decision, then show you what we
found in plain English.
01
We study how you are found.
When customers search for what you do, we examine what appears, whose presence gets attention, and which details may be costing you ground.
02
We show you what we see.
Your Discovery Video and User-Friendly Companion Report make the observations visible. No vague score, no magic dashboard—just a clear view of the opportunity in front of you.
03
We put the plan to work.
Once you approve the plan, we carry out the work, measure the results, and refine as we go. Every part of the work should earn its place by helping the right clients find you, trust you, and choose you.
© 2026 Look Closely Marketing LLC. All rights reserved. Terms of Use · Privacy Policy · Sitemap.
Insights
Useful intelligence
for businesses that
intend to be found.
Before you spend money on marketing,
you deserve to understand what matters.
We do the work, measure the results,
and keep you informed.
A practical library
Good decisions begin with a clearer picture.
Below are sixteen plain-English reads on the parts of marketing that are too often treated as mysteries: how people find a business, what gives them confidence, what makes a website useful, and how to spend money with more intention.
01
Will you still need a website in the age of AI?
AI could introduce your business to its next customer before they ever visit your website. Here’s how your website, videos, and AI visibility can help carry that conversation forward.
More02
What Should You Check Before Paying for “Instant Leads”?
Fast inquiries can be legitimate. Before paying, make sure you know where they come from, what you own, and what a useful lead actually means.
More03
How Does Google Decide Whether Customers See Your Business?
Google can influence who gets seen. It can’t control whether a business earns and keeps the customer’s trust.
More04
Are Customers Finding Your Business When They Search?
The questions people ask, where they go looking for answers, and the small details that can make one good business easier to notice than another.
More05
Why Do Interested Visitors Leave Your Website Without Calling?
Websites, reputation, and clear communication that help an interested person feel ready to take the next step.
More06
What Should You Measure Before Spending More on Advertising?
How to ask better questions, understand the choices, and make more informed marketing decisions.
More07
Are Your Reviews Helping People Choose You?
Reviews should make the real customer experience clearer—not be manufactured, chased, or treated as a score to game.
More08
What Can Risky SEO Shortcuts Cost Your Business?
How to recognize work that builds durable trust, and why tactics that create false signals can cost much more than they promise.
More09
Is Your Google Business Profile Holding You Back?
The small, visible details that help a customer understand a local business before ever reaching its website.
More10
Why Do Accurate Business Listings Still Matter?
Where customers encounter business information, what conflicting details cost, and how to correct the places that matter.
More11
What Does a Good Backlink Tell Google About Your Business?
Why relevant, earned links carry more value than a pile of links that never helped a real person find you.
More12
What Do Customers Need to Know Before They Call?
Useful answers to real questions help people make better decisions—wherever they first encounter your business.
More13
How Can You Stay Useful to Customers Between Busy Seasons?
How to use quieter periods to help customers plan, decide, and remember you without creating empty noise.
More14
What Should You Consider Before Launching a New Service?
A better way to introduce something new: understand the customer problem, clarify the offer, then test the message.
More15
What’s the Difference Between a Click and an Impression?
The plain-English meanings behind the numbers in a marketing report—and what they can and can’t tell you.
More16
How Can Your Business Prepare for AI Search?
AI search does not require a trick. It rewards businesses that make their services, evidence, and answers easy for real people to understand.
MoreYou don’t need to become a marketing expert.
You should be able to see what’s being done, why it matters, and what a sensible next step looks like. That’s what we’re here to provide: a clear picture of the work, the evidence behind it, and the choices in front of you.
© 2026 Look Closely Marketing LLC. All rights reserved. Terms of Use · Privacy Policy · Sitemap.
About
Good work is
more personal
than it looks.
Good work is more personal than it looks.
A hands-on marketing firm
for businesses that deserve
more than generic advice.
You work directly with our
partners. We get to know
your business, develop
a plan around its needs,
and take responsibility for
carrying out the work.
Why Look Closely
A better marketing partner sees the whole picture.
Look Closely Marketing brings the needed disciplines together in-house: business and market research, strategy, search visibility, websites, content, creative production, paid media, and measurement. That range lets us see how one decision affects the next—and carry the work from a useful first diagnosis through thoughtful execution.
01
The range to do the work.
We don’t stop with a recommendation. We can
research the opportunity, shape the message,
build the experience, improve visibility, and
measure what changes.
02
Good judgment comes first.
We begin with evidence and the actual customer
path. Then we choose the work that has a reason
to exist.
03
Clarity is part of the work.
You should be able to understand what we see,
why it matters, and what we recommend—not
be asked to trust a black box or a promise no
one can responsibly make.
The principals with principles.
Ted Cohen
Co-Founder & Partner
Ted’s experience spans film, advertising, interactive media, creative direction, and production. He brings a rare ability to connect the story, the customer experience, and the practical work that brings a business to life.
George Chrisafis
Co-Founder & Partner
George combines technology and business-management experience with an operator’s eye for what needs to work in the real world. He helps turn a sound strategy into organized, accountable action.
One accountable team,
from first look to next step.
The people who study the opportunity are connected to the people who
shape the message, build the experience, and measure what changes.
That makes the work clearer, faster to improve, and easier for you to
understand.
Free Discovery Video
Where would you like to begin?
There’s more than one way to get started.
Choose the option that works for you.
© 2026 Look Closely Marketing LLC. All rights reserved. Terms of Use · Privacy Policy · Sitemap.