01
The range to do the work.
We don’t stop with a recommendation. We can
research the opportunity, shape the message,
build the experience, improve visibility, and
measure what changes.
About
Good work is more personal than it looks.
A hands-on firm for
businesses that deserve
more than generic advice.
Why Look Closely
A better marketing partner sees the whole picture.
Look Closely Marketing brings the needed disciplines together in-house: business and market research, strategy, search visibility, websites, content, creative production, paid media, and measurement. That range lets us see how one decision affects the next—and carry the work from a useful first diagnosis through thoughtful execution.
02
Good judgment comes first.
We begin with evidence and the actual customer
path. Then we choose the work that has a reason
to exist.
03
Clarity is part of the work.
You should be able to understand what we see,
why it matters, and what we recommend—not
be asked to trust a black box or a promise no
one can responsibly make.
The principals with principles.
Ted Cohen
Co-Founder
Ted’s experience spans film, advertising, interactive media, creative direction, and production. He brings a rare ability to connect the story, the customer experience, and the practical work that brings a business to life.
George Chrisafis
Co-Founder
George combines technology and business-management experience with an operator’s eye for what needs to work in the real world. He helps turn a sound strategy into organized, accountable action.
One accountable team,
from first look to next step.
The people who study the opportunity are connected to the people who
shape the message, build the experience, and measure what changes.
That makes the work clearer, faster to improve, and easier for you to
understand.
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